George Bernhard Shaw once coined the famous phrase “Two nations divided by a common language”, in his description of the United States and Great Britain and the fact is that even though the same language is officially spoken in England, Scotland, Ireland, Canada, Australia, New Zealand and the USA, the differences are significant when it comes to how to use the language.

Spelling and terminology are still the minor differences, yet it is more difficult with purely cultural differences, such as dress code, how to address superiors and subordinates, how clear and direct you are when you speak; an Englishman who says “it would be good if you looked at this rather urgently” means pretty much the same thing as an American who says “fix it now”.

We have the pleasure of presenting our team of both American and British consultants which allows us to specifically address cultural aspects of doing business and communicating with people from both English-speaking countries of the world and the rest of the world.